Experiential
People coming through the door, exchanges at the counter, neighbors meeting. Documentary capture with permission. The sound and energy of being there.
Start focused.
Build together.
You want a partner who learns the business with you, brings ideas and stays as you grow. We want that too. And we heard you on startup costs, so we’ve kept the first phase focused on one production and content we can keep using.
A focused first campaign
You can start with the production on its own. If you’d like ongoing support, we recommend adding two monthly content cycles, giving us roughly three months to build, release and learn together.
Then decide the next chapter
We’ll review creative performance with your media partner and any pickup, membership or offer results your team can share. Together, we decide what to keep, change or pause before agreeing the next phase.
The retainer is optional. There’s no automatic renewal or commitment to future locations. Timing follows store readiness and delivery.
Give people
their time back
We want people to try Laundry Leopard, order pickup and come back. Each piece gives them a reason to do one of those things.
A bag comes in.
A coffee. An errand.
A little time back.
Then on with the day.
One journey to begin with
Our read is that time back is the strongest starting point. We’d follow one visit and use your designer’s spot to connect the work. Let the leopard become familiar before adding other characters.
A doorstep story comes when delivery is ready. The speed promise is set as 45 pounds in about 45 minutes, and every piece uses that exact wording.
One idea at the top.
Many ways to show it.
Your pyramid is the structure. Who you are, how you prove it and why someone should choose you.
The brand promise
Time back. Clothes cared for. A place worth coming to.
The proof underneath
The room and its people. Convenient service. The Presso. Pickup. Memberships. Neighborhood relationships.
The content people see
Campaign videos, moments from the floor, useful service stories and offers. Your spot and sense of humor make them feel like the same brand.
The next step they take
Visit the store. Arrange a pickup. Join a membership. One clear action, matched to the message and destination.
Produced creative
A planned beginning, payoff and next step. Directed scenes, considered light and your brand treatment. Built for paid media as well as your own channels.
Evergreen
How a service works and what makes it useful. Clear, reusable sequences with offers and dates kept separate so the core story lasts.
The mix overlaps. A moment from an event can become part of a campaign; a service story can keep working long after opening.
What that could
look like on screen
Ideas for discussion. We can build on these or take a fresh direction together. We’ll choose what to make before the shoot.
A little time back
Produced creative · Possible main story
One visit tells the time-back story.
The arrivalBag in hand. The door opens. Street sound gives way to the room.
The pauseA handoff, coffee, a seat by the window. Warm details and unhurried cuts.
On with the dayBag collected. Back onto Roebling. The spot, wordmark and one next step.
One story, three lengthsA possible direction for the main video and its shorter versions.
Ready for tonight
Evergreen + produced · Possible service story
The Presso gets a specific job. One garment needs attention before the customer heads out.
The garmentA close detail shows what needs care. A hand places it in the machine.
The processThe door closes. Details of the real operation, captured with staff guidance.
The resultThe garment comes out. Finished detail, then an invitation to ask in store.
One vertical service cut, up to 20 secondsA possible service edit built around one useful result.
Your usual seat
Experiential feel · Possible service story
Your third-space idea, told through the small things that make someone comfortable.
A place to stopA cup meets the counter. A chair pulls out. Window light catches the room.
Make yourself comfortableA book opens. A laptop closes. A look toward the neighborhood outside.
See you next timeA wave at the counter. The room’s sound carries into the closing brand frame.
One vertical service cut, up to 20 secondsA possible service edit about the space and the people in it.
The bag goes home
Evergreen · Possible service story
The drawstring print bag makes the handoff unmistakably yours.
FoldedHands finish a neat stack. Close, tactile sound and the detail of the fabric.
PackedThe laundry slides into the bag. Frame it so the drawer print reads.
Handed overThe bag crosses the counter and exits the door. A simple pickup message.
One vertical service cut, up to 20 secondsA possible service edit, with details we can reuse later.
The neighborhood comes in
Experiential · Optional event production
Your opening celebration or a merchant activation. The neighborhood supplies the story; we capture what unfolds.
Doors openArrivals, hellos and the first reactions. Exterior context establishes the place.
People make itConversations, coffee and a partner’s presence. Permission-led documentary coverage.
Part of the blockA shared moment closes the recap. Event information stays in a replaceable end frame.
The optional 45-second event recapAn example for the optional $4,000 event production below.
Your week, minus laundry
Produced + evergreen · Future service campaign
Pickup becomes part of someone’s routine, with no trip to the store.
At the doorA bag is ready as the morning begins. The pickup handoff is quick and clear.
Life carries onThe customer returns to their routine. A few useful service details carry the message.
Back, foldedThe return handoff. One approved delivery offer or membership call to action.
Future production, scoped to access and locationsA future campaign to plan around the delivery service when it’s ready.
The foundation covers one chosen main story and three short service edits. Event and doorstep ideas need separate capture. We’ll agree the selections together; none of these ideas is locked in.
The first
production
Two creative directions to consider. One chosen story to produce, plus three service cuts, photography and banners.
$9,500One initial production
A complete standalone production.
No retainer required.
Planning, crew, local travel, editing and a music licensing allowance for the agreed campaign.
We’d capture the room before customers arrive, then a simple journey with up to two adults supplied by your team and willing to appear in advertising.
One full shoot day · One location · One in-store journey
Explore two. Choose one.
We’ll develop two creative directions from these ideas or a fresh conversation. Together, we choose one and build its treatment, shot list and twelve-week release plan with your partners.
60 seconds. Then 30. Then 15.
The chosen idea becomes one 60-second video, with 30- and 15-second versions of that same story. All three come wide and vertical as MP4 files.
Wide16 × 9
Vertical9 × 16
Three edits. Six files. The 15- and 30-second versions cover CTV and digital video where specifications match. The 60-second version introduces the brand on your own channels.
Three more service cuts
We’ll agree on three short subjects before the shoot, based on your priorities and what’s ready. Each becomes a vertical video up to 20 seconds, captured within the same day.
Forty finished photographs
The exterior, room, service details and customer journey. Full-resolution and web-sized files, including a selection prepared for Google Business Profile and your website team.
The two display banners
One campaign design adapted to 300 × 250 and 320 × 50 pixels, delivered as two PNG files. Built from the shoot photography and your existing identity. Included in the $9,500 foundation.
A library you can find things in
Original footage and finished assets organized by subject, with a written shot log. Captioned social edits, clean versions for reuse and filenames your partners can follow.
Covered in the first phase
- Two creative directions, one developed for production
- One full day of video and photography
- Six video edits, with the formats listed above
- Forty photographs and two display banners
- Review and organized handover
Kept outside this phase
- Hired talent or a child-led scene
- A delivery route or doorstep shoot
- The founder interview or opening celebration
- Website development and identity design
The media team recommends a 50/50 rotation of the 15- and 30-second creatives for both video channels. They manage that split and placement. Together we’ll confirm the click-through URL for digital video and display, plus aspect ratio, resolution, file-size and audio requirements. Additional platform-specific versions and expanded usage rights need agreement before final pricing.
One story.
Different places.
1 of 4
Type-led concept previews show how the creative could change with its setting.
Your week,
minus
laundry.A pickup story.
A little time back.Laundry Leopard
minus
laundry.A pickup story.
A little time back.Laundry Leopard
In someone’s hand
A bag leaves the doorstep and the morning carries on. Clear without sound, with one next step.
Future delivery concept, with capture scoped separately.
Laundry as
the good part
of the week.Laundry Leopard · The Roebling experience
the good part
of the week.Laundry Leopard · The Roebling experience
Where people learn more
The website gets the fuller story, with matching photographs and service content where the ads send people.
Foundation content, placed by your existing website partner.
Good neighbors.
Clean laundry.Laundry Leopard · Around the corner
Clean laundry.Laundry Leopard · Around the corner
Seen from the sidewalk
One merchant or Leopard Club offer, readable as someone walks past. Short, silent and easy to take in.
Can use a monthly edit slot once your team supplies the offer, destination and screen specifications. Installation and operation stay with your partners.
Laundry
today.
Your time
back.Laundry LeopardA neighborhood worth coming home to.
today.
Your time
back.Laundry LeopardA neighborhood worth coming home to.
A thought on the way home
One line catches someone on the way home. The social video picks up the same thought.
Future out-of-home idea. Artwork, print and placement would be scoped separately.
Concept layouts and draft headlines. Finished work uses the shoot’s photography and video, plus your designer’s approved identity.
Three drumbeats.
One recognizable brand.
Start with who you are and why you matter. Then give each service its own moment. Time back and a place people enjoy spending it connect the work.
Before the room is ready
Agree the first customer action, choose the story, collect identity assets and confirm media specifications. The completed room determines the shoot date.
After the shoot
Allow ten business days for first video cuts and selected photographs. We’d aim to complete the package within three weeks, with timely consolidated feedback.
The first invitation
Now through the targeted November 16 soft opening
Mailer + neighborhood relationships
Your team gets the first invitation out. We plan the creative and capture once the room is ready, before opening if timing allows.
Show it coming to life
Around and after the November opening
Creators + opening activity
Creators bring their audiences in. We keep our work aligned with your designer and website team. Event capture is optional, with permission from anyone featured.
Build the next reason to visit
Once our production and review are complete
The brand video + service campaign
Release the brand video and service cuts, then bring in delivery and subscriptions as the offers become ready. The retainer gives those messages a regular rhythm.
November 16 is the current soft opening target, and the opening takes the place of the Halloween event. The first phase includes one shoot day, not separate visits for each drumbeat. Our main production can happen after the grand opening. Advertising deadlines need agreeing before production is scheduled. Website and app development remain with your existing partners.
Your ongoing
content partner
$3,500Per month · Optional retainer
We’ll bring ideas around one monthly priority, then agree the four edits and static design with you before making them. We can revisit these concepts or develop new angles using footage we already have. Start with two months, then review together.
What each month includes
- One planning session and one shared review of results
- An agreed creative brief naming that month’s edits and release dates
- Four video edits, each up to 30 seconds, from existing cleared footage
- Up to two agreed aspect ratios per edit, with captions and clean exports
- One static campaign design in the two agreed display sizes
- Suggested post copy, consolidated revisions and partner handover
- Organization of that month’s assets and usage notes in the shared library
A different duration, hook or message is a separate edit within the four. Resizing the same edit is a format adaptation. Fresh shoots, new paid music, hired talent, advanced animation, extra languages and extra versions are quoted separately. Existing creator footage can be reused only with the required permissions.
$9,500First production
$7,000Two monthly cycles at $3,500
$16,500Production + two optional monthly cycles
The foundation plus two retainer months gives you eight further video edits and two further static campaign designs, each in the two agreed banner sizes. Fresh production is additional. Retainer work and separately commissioned production have distinct deliverables; the same edit is never charged under both.
Four edits with a purpose
Test two reasons to try the Presso. One edit leads with the garment’s result; another with getting ready for an evening out. Add a bag-handoff story and a neighborhood offer, plus a matching static design. That’s one possible month, agreed together using available footage.
What we learn from it
Which message earns a response? Your media partner runs the placements and shares the creative results. We use those, alongside any available service or offer results, to choose the next month’s content. Results depend on the offer, audience and distribution as well as the creative.
Production follows
the story
We add shoots when a story needs fresh footage, whether it’s delivery, a commercial customer or an opening. Each job has its own scope. There’s no automatic fee per store.
Capture an event
$4,000For this defined event scope
- One date, up to eight hours at one NYC venue
- Video capture and photography
- One 45-second recap, wide and vertical
- Thirty edited photographs and organized source footage
We capture what happens at the opening or another community event, without scripted scenes or casting. First recap within three business days; availability needs confirming.
Create a campaign
$6,500For this defined production example
- One planned full shoot day at one NYC location
- A focused treatment using the established brand direction
- One 30-second campaign video, wide and vertical
- Two additional vertical cuts, up to 20 seconds each
- Thirty edited photographs and organized source footage
We plan and direct a service or customer story, with more preparation and three edits rather than one event recap. This example uses your adult participants and access, with no hired talent, extra locations or complex production. We confirm the brief and rights before quoting.
The founder story
LaterA separate scope when you’re ready
We’ll plan the interview and release when you feel the business is ready for that story. It stays outside the opening scope.
What we build
over the first year
Here’s how the library could grow as we learn what people respond to.
At the beginning
Build the foundation and get the brand video, service cuts, photographs and banners to your partners. Everyone starts with the same material and an agreed ad destination.
Over the next three months
Try different reasons to visit, order pickup or subscribe. A Presso rescue or a neighbor’s offer gives us something specific to test. Your partners’ results help us decide what to keep.
Through months four to six
Fill gaps with fresh capture, perhaps a commercial customer, delivery route or community event. We’ll group related scenes where practical and agree any added days, locations and deliverables before booking.
A year from now
You’ll have a library organized by service, customer, neighborhood and season, with usage rights recorded. New campaigns start with footage and lessons you already have, adding local details where needed.
With twelve commissioned retainer months, the stated package would produce 48 additional video edits and twelve static campaign designs. That’s an illustration of the cadence, not an annual commitment or a promise that one shoot can supply a year of fresh stories.
We’ll flag milestones worth saving during monthly planning. A founder interview, documentary or dedicated archive project would be scoped separately.
One production hub.
A connected team.
We’re the connection between your partners and the production. Their requirements shape what we make, and everyone gets what they need from one shared library.
Raised Media Co.
Creative direction
Production + editing
Your shared content library
Hover, focus or tap a partner to see how we work together.
Our hub covers visual content and production coordination within the agreed scope. Your partners retain ownership of identity design, website and app development, posting, media buying, influencer management and channel reporting.
How we handle it
The practical details, together in one place.
Review and revisions
Review through Frame.io, with consolidated feedback from your team. Revisions are included within the agreed direction and deliverables.
Delivery and reuse
Original footage, finished videos and photographs organized by subject. Written shot log, clear filenames, captioned social edits and clean versions for reuse.
Ownership and usage
Your original footage and finished work are yours. Third-party music and participant use follow the licenses and releases agreed for the campaign. Paid placements, including connected TV, need to be reflected in those permissions.
Before we finalize
We’d confirm media specifications, music rights, participant releases and support for any service claims before issuing the final scope. The first production includes a music licensing allowance for that agreed campaign.
Let’s get the
first story right
Let’s settle the first service, the finished-room date and who can appear. With the identity files and your partners’ asset requirements, we can lock the production and release plan.